Marketing & Communications Manager
About This Position
This position’s primary responsibilities are to manage digital and social media marketing, develop and maintain website content, design marketing materials and implement brand standards in coordination with the Development Director and Communications Specialist. This position co-develops the Institute’s annual marketing and communications plan and budget and is the lead implementor, planner, designer and manager of audience content. It also helps promote special events and coordinates outreach on behalf of the organization. The Marketing and Communications Manager is a direct report to the Development Director and works closely with the Communications Specialist, a part-time copy writer, storyteller and media relations position.
DEPARTMENT: Development/Administration
REPORTS TO: Development Director
Salary range: $57,200 – $66,500 Starting salary is dependent on demonstrated years of equivalent experience.
FTE: 1.0
FLSA Status: Exempt
Apply by: Position opened until filled.
Former refugees, New Americans and people of color are highly encouraged to apply.
Primary Responsibilities
Marketing (approx. 35%):
- Co-develop and implement annual marketing and communications plan and budget to reach organization target audiences. Monitor and report on effectiveness of plan objectives and goals.
- Develop and implement a social media strategy that improves the organization’s effectiveness in growing and engaging target audiences including, English language learners, program participants, volunteers, and donors.
- Leverage technical and SEO knowledge, including experience working with WordPress, CRM platforms, Google Analytics 4 and Google Ads Manager to place digital ads and analyze and compile regular performance reports for:
- www.iimn.org, a WordPress website
- Email newsletters
- Special event marketing and communications
- Social media posts
- Program recruitment and marketing
- Lead alumni engagement and communication through the effective use of WhatsApp for business.
- Lead marketing for fundraising and stewardship events and in-kind donation drives.
- Lead the adoption of IIMN’s brand standards across organization.
- Design graphics, create, update and maintain printed and digital marketing materials and public facing presentations using Canva and Power Point.
- Manage contracts and budgets for website, digital marketing and other vendors.
Communications Responsibilities (approx. 50%):
- Work in coordination with Communications Specialist to design, write, edit, and maintain content for:
- Social media (Facebook, Twitter, Instagram, LinkedIn and What’s App.)
- Monthly e-newsletter
- Website and blog
- Annual report
- Donor stewardship materials
- Media releases
- Special events
- Develop and implement training for all IIMN staff to communicate the organization’s mission and programs; and reinforce key messages with organization audiences.
- Support the recruitment and training of organization spokespersons.
- Provide support for IIMN Rapid Response plan deployment at times when humanitarian emergencies and immigration policy changes require the deployment of significant resources.
- Contribute to and edit mass emails, including creating email lists, designing emails and reporting on email performance using CRM platform and Mailchimp software.
Public Outreach (approx. 15%):
- Represent the organization and/or recruit internal volunteers for presence at community outreach events.
- Design outreach materials and manage inventory and storage of outreach and event supplies and signage.
- Manage relationships with outreach partners. Record and report on effectiveness of outreach activities.
- Support events with set-up and clean-up before, during and after events. This is a shared responsibility expected of all team members.
- Other duties as assigned by development director.
Experience and Qualifications
The Marketing and Communications Manager should have, at a minimum, a bachelor’s degree in journalism, marketing, English, communications, or a related field and a minimum of five years’ work experience in marketing or communications. Two years of additional work experience in a similar environment would be considered as a substitute for a bachelor’s degree.
Candidates must be:
- Effective time manager, able to consistently drive and meet deadlines.
- A strong writer and editor.
- Proficient in WordPress and CRM platforms.
- Proficient in Google Analytics 4 and Google Ads Manager.
- Knowledgeable about digital marketing, retargeting and email campaigns.
- Experienced in a wide array of social media applications including WhatsApp.
- Sensitive to privacy and professionalism in working with agency clients.
Preferred experience:
- Proficient in Adobe Creative Suite.
- Experience working in a multicultural environment and with individuals with limited English proficiency.
- Knowledge of U.S. immigration policy, human rights or related topics.
Additional Requirements
- Use of manual dexterity, tactile, visual and audio acuity.
- Use of repetitive motion, prolonged periods of sitting, and sustained visual and mental applications and demands.
- Occasional lifting (up to 25 pounds), bending, pulling and carrying.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The International Institute of Minnesota values a diverse workplace and strongly encourages women, people of color, LGBTQ individuals and New Americans to apply. IIMN is an equal opportunity employer. Applicants will not be discriminated against because of race, color, sex, sexual orientation, gender identity, age, religion, national origin, citizenship status, disability, or any protected category prohibited by local, state or federal laws.
About Us
The International Institute of Minnesota is a dynamic organization that provides services to maximize the talents and opportunities New Americans bring to our state. The Institute assists low income New Americans in their transition to a new homeland by providing comprehensive services for successful integration. The Institute serves more than 4,000 New Americans annually with new arrival social services to employment placement and advancement through to U.S. Citizenship attainment. Programs are divided into three primary areas: Refugee Services, Education and Employment Training Services, and Immigration Services. The Institute also provides advocacy for policy reforms and supports systems change that improve opportunities for New Americans to move their lives forward.
Contact Us
Please call or email us if you have a question or need help with your employment application.
Dana Onato-Pannkuk
Human Resources Generalist
(651) 377-8614
rndonato-pannkuk@iimn.org
Job Application: Marketing and Communications Manager
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